About Me
I've spent 12+ years building revenue operations for B2B SaaS companies, from Series A startups to $150M+ enterprises. I've been in the room for acquisitions, pricing transformations, board meetings, and GTM resets. I know what a broken revenue engine looks like, and I know what it takes to fix it.
I don't consult from the sidelines. I get into the details, build the infrastructure, and make sure things actually work. I take on a small number of engagements at a time so every client gets real attention.
By the Numbers
$5 to $150M+
ARR Scaled
3
Successful Post-merger Integrations
$180M+
Pipeline gener
12+
Years of Experience
How I Work
Helping you make the right decision.
I work with B2B SaaS companies that need an experienced operator in the room, not a generalist consultant. Whether you're building your revenue engine from scratch, untangling broken processes, or scaling through a major inflection point, I bring 10+ years of hands-on experience and a track record of building processes and systems that scale
Strategy
Most GTM problems are actually strategy problems in disguise. Misaligned teams, a forecast no one trusts, comp plans incentivizing the wrong behavior — these aren't tools problems. I help you get the foundation right: revenue model, operating cadences, org design, and the GTM architecture that everything else is built on top of.
Revenue planning · GTM architecture · Pricing & packaging · Org design · Annual planning cycles · Go-to-market alignment
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Execution
Strategy without execution is just a slide deck. I build the infrastructure.... systems, processes, workflows, and playbooks that make the strategy real. I've implemented tech stacks from scratch, rebuilt quote-to-cash processes, stood up channel partner programs, and integrated acquisitions. I don't hand you a roadmap and leave. I stay until it works.
CRM buildout & optimization · CPQ & deal desk · Channel partner programs · Sales playbooks · GTM AI workflows · Tech stack integration
Data Advisory
You can't scale what you can't see. I build the analytics layer that gives executives and boards a single version of the truth — pipeline health, churn risk, capacity planning, and revenue performance. Clean data, trusted forecasts, and reporting that drives real decisions instead of just filling slides.
Forecasting design · Board & exec reporting · Pipeline analytics · Churn & health scoring · Capacity planning · Commission & attainment reporting
Real Experience
Put to work
Building the RevOps Function
Built the entire RevOps function from $5M to $150M+ ARR from scratch. Stood up a global channel partner program generating $80M in pipeline, led a $400M acquisition integration, designed comp plans for 200+ team members, and built the forecasting and board reporting infrastructure used through multiple funding rounds.
Technical Architecture that Scales
Inherited a fragmented GTM stack and rebuilt it end-to-end. Unified workflows across outbound, sequencing, enrichment, and CRM. Embedded AI across Sales, CS, and Marketing — call scoring, competitive intelligence, meeting prep, and Voice of Customer. Rebuilt quote-to-cash with CPQ and Salesforce automation. Established board-level analytics for capacity planning and investment decisions.
Restructuring Revenue Model
Led a shift from project-based to recurring revenue model — restructuring the GTM strategy, service delivery, and commercial frameworks. Built a 5-person business development function, created a sales playbook for enterprise-focused directors, and delivered 34% YoY revenue growth. Work contributed directly to the company's successful acquisition.