Book: Founding Sales

Founding Sales is basically the handbook every founder wishes they had when trying to figure out B2B sales for the first time. Written by Pete Kazanjy (who's been through the grind himself), it breaks down how to actually sell when you’re starting from zero — building your sales process, writing your first outreach emails, pitching, closing, even hiring your first reps. It’s super tactical, no fluff, and it reads like advice from a friend who's already made all the mistakes so you don't have to. If you're a founder or early sales hire figuring it out as you go... this is the playbook.