RevOps Rants

Last week, I was at the Revenue Operations Summit and it was amazing (and extremely validating) to hear other RevOps leaders share their challenges, made me realize we're all in the same boat. In one of my many conversations, someone asked me a deceptively simple question: “What differentiates great RevOps from good RevOps?” And honestly? It stumped me for a second. Because I didn’t have an answer, I'd never thought abotu that. After some reflection I realized it’s not just

It’s been a minute since I’ve written here. Work has been insane , and honestly, I just haven’t had the time (or energy) to sit down and put my thoughts into words. But I’m making an effort to get back to writing more regularly because, let’s be real, RevOps is a constant learning experience, and half the time, I’m just figuring it out as I go. And lately, one thing that’s been front and center in my mind as I work on building my team is........ trust. (So buckle up, you're

Here’s the deal! when it comes to big shifts like a revenue model transformation, RevOps isn’t just along for the ride. We’re driving the damn bus. We’re the ones sitting at the center of all the chaos, making sure Sales, Marketing, Customer Success, and Finance don’t accidentally burn the place down(or kill eachother). I’ve been through the trenches of a few revenue model changes (think shifting from one-time purchases to subscriptions or rolling out entirely new pricing str

Let’s talk about ICP analysis (Ideal Customer Profile) for a second. If you’ve ever Googled “how to build an ICP,” you know what happens: you get a bunch of high-level fluff that basically says, “Figure out who your customers are and interview them.”. Super helpful. So, after not finding a real guide online, I decided to write one myself. This is how I actually build out an ICP analysis that doesn’t suck—and one that maybe a bit too analytical (but atleast you can actually

How I Created an Agent to Make RevOps Smarter (and Save My Sanity) RevOps has always been my world, but let’s be honest—working in revenue operations means constantly swimming through oceans of data, metrics, and insights just to keep the team on track. Add to that the endless stream of industry content, newsletters, and best-practice advice bombarding my inbox daily, and it feels like I need an assistant just to keep up with the latest RevOps trends. This struggle to manage

Listen Now on Spotify or Apple Podcast Kumail Mukadam is the Senior Director of Revenue Operations at Claroty. With 10+ years of...

Read the full post on www.mitchellmartin.com There is a lot of content defining Sales Operations and how best to utilize the role....